Building self-intuitive Machines for the Connected Environment

In this global platform project we have developed a unique Industrial Design Language (IDL) for ACG Group. This enhanced brand communication, perception and design consistency with improved product positioning. It helped to produce more feasible and cost effective industrial solutions.

In this exercise we not only created a distinctive product design identity but also made design as an integral part of their corporate culture. By adding a user-oriented design strategy, we gave them a new recipe for success.

Our Approach
  • Design-Based Innovation
  • Contextual Inquiry
  • User Stories
  • Industrial Design
Solution
  • Corporate Design Language
  • Visual keys and design elements
  • Machine Styleguide
  • NPD oriented design strategy

The Challenge

To increase the product reliability and efficiency to depict design in a more subtle appearance. It has been a little difficult and different to design and develop this segment, as it may directly or indirectly affect the health care industry.

At times powerful product portfolio lacked alignment. Lack of design continuity and consistency across the product portfolio demanded a design language system that would guide their products and establish comprehensive design protocols for introducing new products in future.

Solutions

The transitional faces are almost indistinguishable. Integrated signal lights are made in adherence with IP67, which does not allow cross contamination along with it’s primary function. The culturally inspired air vents/ louvers are aptly placed along the internal exhaust fans. The classic combination of Graphite Grey Smooth Matte (GGSM) and SS Brushed Steel finish satisfies the industry needs.

Benefits

The use of lightweight parts delivers even better handling, such as with regards to assembly and better cleaning options. Multidirectional accessibility enhances the relationship between human factors and workplace ergonomics. Visual lighting components provide direct information about the status of production and of the machine.

Result

The new design language along with unification and Standardisation enhanced the brand value with cost effective production.

Client /

ACG

Sector /

Capital Goods

Services /

Product Design